The Importance Of Web Design, Seo And Sem

Whether your company is large or small, you must have a web presence that works for your business. Commanding a powerful presence on the World Wide Web has become a table stake. A company’s web design details and web presence has replaced a wide array of communication vehicles.

Nowadays customers, suppliers, and even potential investors form a first impression from a company’s web presence. And it’s not just the homepage – a good cover followed by unfriendly navigation, hard to decipher visuals, or simply too many graphic images will ruin a visit to a website.

Next, you have to be sure that the front end, “the market engine,” is tied tightly to all of your company’s back-office functions. Everything must work smoothly so that billing, customer care and relationship management, inventory, shipping, and even sales can use your web presence as an integrated business tool.

So in a nut shell, here is basically the steps to great web design when you tie it into SEO and SEM. Getting yourself a favorable listing in search engines is a matter of following these two steps when designing your website pages.

Step 1: Use your TITLE Tag Properly!

Most search engines place a lot of weight on the content of your TITLE tag. Your page’s title is very important and you should design it properly. Do not set the title of your page to something totally unrelated to your site. For example: “Welcome!” or “Thank You For Visiting!” simply will not do.

When surfing the net I often see plenty of pages where the title is “Untitled Document” or “Title Your Page Here” – the page owner hadn’t even specified a title at all. It’s unfortunate because those pages are missing out on potential search engine ranking.

Your TITLE tag should clearly represent what your site is about. If you’re building a page that talks about your company’s products, the title should thoroughly reflect that topic. “Our Products” or “Product Listings” is a bad choice for a page title – people are probably going to be searching for your company by name or by the type of product you sell. Thus, using our website as an example: “Vancouver Web Design, SEO Vancouver, BC Web Design”. What ever business you are in, make sure your title tag reflects exactly who you are and what you do.

Also consider using keywords in your TITLE tag. For example, let’s say you’re selling real estate. You might want to make the title of your main page “Seattle Real Estate, Real Estate Agency in Seattle, Listing Homes, Property and Commercial listing for the Seattle Area!”

As you can see, this title gets right to the point about the topic of the page. It also uses your keyword: “Seattle Real Estate,” and more specifically “Real Estate Listings in Seattle” (twice). Someone searching for “Real Estate” is more likely to find YOUR page than a page titled “Homes For Sale.”

Step 2: Keywords aren’t just for META tags

Over the years, META tags have been hawked as “the” way to get good listings in the search engines. Early on, this was true – when META tags were first created in the HTML specifications, search engines put a lot of weight on them. Several years ago you could literally boost yourself to the top of the search results by including repetitive keywords in your META tags.

However, META tags have now become the most abused part of web pages. People routinely add META keywords to their page which have no relevance to their site’s topic. For example, many webmasters use META keywords like “pics” or “mp3” even if their site has nothing to do with those categories. They’re hoping that people who search for hot topics will stumble across their page and stop by.

Those tactics do not work anymore. META tags now carry a surprisingly low weight in all of the popular search engines. What is important now is the overall content of your page. Search engines have algorithms (methods) for determining what your web pages are really about. These algorithms are closely-guarded secrets, for obvious reasons.

However, they all focus on one thing these days: the REAL content in your web page. If you create a web page about “The CompanyABC Business Opportunity” but include META keywords like “free pics” and “download music,” your site’s not going to be indexed under the topics you defined in your keywords. In fact, it might be rejected altogether!

Not only should you make sure that your META keywords tag appropriately reflects the content of your page, you should ensure that the text content of your page contains a good distribution of your keywords. Mention your company name often (and evenly) throughout your site.

For Example: “Our Company is the best company around. Imagine working at home and being your own boss – Our Company makes it possible! Your potential for earnings with Our Company is unlimited. Our Company allows you to sell as much as you want or as little as you want. The amount of money you make with Our Company depends on how much effort you put into your Our Company business.”

Using your company name strategically and through out your web page is going to get you much higher rankings when someone performs a search for Our Company. As you can see, the keyword (Our Company) is evenly distributed. Don’t try bunching up your keywords at the end of the page, that doesn’t work and may prevent you from being listed at all. You should concentrate on using keywords as part of your site’s content, and spreading them evenly throughout your text.

As you can see, these two steps are pretty simple. It’s all a matter of incorporating them into the design of your web pages – or redesigning your pages to fit, if your site is already live and submitted. There is never any guarantees that your website will end up #1 in the search results, but I do guarantee that if you follow these two steps you’ll achieve better overall rankings.

Above all else, avoid common spammer tactics like grouping keywords at the bottom of your page, or trying to “hide” keywords by making the text the same color as your page’s background. Search engines look for these methods and will often disqualify your page if they encounter what they think is spam.

Getting to Know the World of Online Sportsbooks, Gambling, and Casinos

As long as we’ve been playing sports, our society has been betting on sports. It’s no secret that almost any sport becomes more interesting when there is something on the line to lose. But there are many people who make a serious income when betting on sporting events or gambling online.

The key to wining is obviously being able to accurately predict the outcome of a sporting even. But we’re getting ahead of ourselves here, because the first step is to find someone who will take your winning bet. Many people know someone who knows someone who will take these bets, but as the internet becomes more secure and trusted, people are placing their bets online. The key to using a online sportsbook is to find one that is trustworthy.

Finding a good online casino or sportsbook is fairly simple, but you do need to do some research or get a good referral from a friend. The two major issues to watch out for are online credit card fraud and the betting odds. Some sites make their odds so unrealistic that it’s very hard to win. Ideally you want to find a sportsbook that plays by Vegas odds.

As for the online fraud issue, you should be able to avoid that by finding a sportsbook or casino that has been around for a long time. The fraudulent casinos generally get shut down fairly quickly. Do a quick online search and only use a trusted online payment acceptance system. And always make sure you are sending your payment over a secure website. You can tell a site is secure because it will be a https, instead of just http.

Once you find a fair and trustworthy casino or sportsbook, it’s important not to switch around too much to try other places. By doing this, you will increase your chances of fraud and you’ll most likely end up worse then when you started. Even with you receive offers for free money, you need to be careful. These offers require you to bet 10x the amount they give you for free, so you’ll end up losing money in the long run.

A legitimate casino or sportsbook can still have incentives, but as the old saying goes, if it sounds too good to be true, then it probably is.

Michael designs websites and writes articles for Sports Bet Magazine relating to online gambling and sportsbook betting. You can visit his site to learn much more about various sporting events from different amateur and professional leagues, as well as lessons on playing different casino games.

Los Angeles, Ca – Business Services

As one of the largest U.S. cities, Los Angeles can boast of a full range of business services to local denizens and business travelers alike. One can find a business catering to virtually every imaginable desire. From computer services to upscale nail salons to shipping/packaging establishments, its all there.

In need of business IT services? If so, head on over to Sky Computer Services on Overland Avenue in Los Angeles. Looking for a small, charming hotel? The Orchid ‘O’ Hotel on South Flower Street would be more than happy to reserve a room for you. Maybe you have some goods that need to be boxed and shipped. Mosey on over to Paper Mart on Alexander Street, the self-proclaimed largest and most complete packaging store in the city. The list is endless, and points to the growing prominence of the burgeoning service-based economy.

Also known as the tertiary sector of industry, the service sector is one of the primary industrial categories of a developed economy; the others are manufacturing and agriculture.

The service sector involves availing services to businesspersons as well as consumers. It might involve the distribution of goods from producer to a business, or the proffering of a business service, such as in the aforementioned packaging company. The main focus is on person-to-person interaction, with service as the primary goal, rather than producing physical goods.

An incomplete list of Los Angeles’ business service economy industries includes insurance, tourism, banking, retail, education, news media, consulting, hospitals, real estate and restaurants. Productivity is a big factor in the measurement of exactly how effective a service delivery establishment is.

Economist postulate that the service sector tends to be wealth consuming, as opposed to manufacturing, which is wealth producing. Services are not tangible, rendering it harder for potential customers to understand exactly what they will be getting and what value it will hold. Varied services, such as business consulting and investment businesses, actually offer no definite guarantee of the value for money invested.

Since a physical product does not exist to measure, business service quality is calculated by the merit of the individuals providing the services. While a manufacturer uses technology and other techniques to produce goods, a business service provider must rely on his or her workers to give solid customer service.

Facts To Know Before Going For Weight Loss Surgery

Have you ever wondered what exactly is up with weight loss surgery? This informative article can give you an insight into everything you’ve ever wanted to know about weight loss surgery.

For some people, it can be a difficult decision for choosing whether or not to undergo weight loss surgery. Weight loss surgery is life changing and requires a solid commitment from the patient to follow a diet and exercise plan. You should make sure you clearly understand the pros and cons connected with weight loss surgery procedure before making any decision.
What to Expect?

First and foremost, it is essential that you have a clear idea of what your expectations are from the weight loss surgery and whether the results of that actual surgical procedure will be able to meet those expectations.

Also, weight loss surgery patients are advised not to expect the weight loss surgery to be their answer to all their problems and that they will need to maintain their health and figures into the future by following proper healthy eating and exercise plans.

These weight loss surgery types are gaining more acceptances today as newer technology makes the weight loss surgeries more efficient and safer. There are probably many questions you have. Here are some common questions regarding weight loss surgery if you are considering weight loss surgery.
How Much Weight Can I Lose?

The amount of weight you will lose following weight loss surgery will depend on several factors. First, the weight loss surgery type you have can affect the outcome. The Lap-Band procedure, while safer, has slower weight loss than other forms.

Also, your exercise routine and the foods you eat will also affect your weight loss outcome. It is essential to follow the diet plan given to you and to exercise everyday for the maximum weight loss. Most patients can expect to lose about 36 percent of their excess body weight within the first year.
Are There any Qualifications For Having Weight Loss Surgery?

Even this depends on several factors. Usually, a candidate for weight loss surgery must weight 100 pounds or more over their ideal body weight. Another factor is the body mass index.

Women who are 80 pounds overweight or more and have a body mass index of 40+ and men who are overweight by 100 pounds or more and have a Body Mass Index of about 40+ are considered severely obese and may be candidates for weight loss surgery.

Those who have a BMI between 35 and 40 and suffer from obesity connected problems such as sleep apnea, obesity related heart disease, or diabetes may be considered for the weight loss surgery.
How Safe Is Weight Loss Surgery?

For the most part, weight loss surgery is safe. As with any surgical procedure there are risks involved and these should be carefully considered before having the procedure.

Also, there are some weight loss surgery types that are safer than others. Surgeries that are performed laparoscopically are generally safer and easier to recover from than open procedures.

Additionally, there may be some medical conditions that will prevent a good outcome for some patients. It is significant to discuss these issues with your health care provider before having surgery.
Can I Participate In Activities Following Surgery?

Yes, after you are completely healed, it generally takes four to six weeks. Healing time can depend on the type of surgery that is performed. You can resume your normal activities after that time. In reality, exercise is encouraged and will aid in more rapid weight loss.
What Can I Eat After Weight Loss Surgery?

You will be limited to liquids and pureed foods for the first five weeks after surgery. Gradually, you can begin to add in other foods such as lean meats, fresh fruits and vegetables and low fat dairy products.

Most patients will only be able to eat a very small portion so it is significant to stop eating when you feel full and to eat several small meals during the day. Also, you should avoid sweet foods and foods that are fibrous, greasy, doughy or sticky. This can lead to obstacle of the stomach and intestines.

Although Weight Loss Surgery can be a life saving procedure for some people, for others it is seen primarily as a cosmetic procedure. That said, however, it does have its advantages. Primarily, the main advantage of weight loss surgery is weight reduction with many of its patients being pleased with the amount of weight they have lost.

That said, whenever anyone is considering undertaking weight loss surgery it is significant that they discuss this fully with their doctor and seek out the best medical advice to date.

Take time to consider the points about weight loss surgery presented above. What you learn may help you overcome your hesitation to take action.

Health and Beauty Comparison Shopping

When shopping online, there is no dearth of products. Everything you need right from clips and pins to air conditioners and furniture are available at the click of the mouse. All you need is a computer and an internet connection. In today’s world you cannot ignore the importance of the World Wide Web. It really comes as no surprise that more and more consumers are turning online where they can compare and decide for themselves which products they want. Health and beauty comparison shopping has taken the health and beauty sector by surprise at the way consumers respond when offered the option to compare and select what they want.

The most important thing when shopping for such products is quality. You would not want to use cheap discounted products. Health and beauty comparison shopping allows you to see and understand what ingredients go into preparing your beauty product. This will give you an idea of the validity of the product. You can do this with each and every item and when you choose one finally you can rest assured that you have chosen the best of the lot at a lower price than what you used to buy.

When picking up a prescription medicine, you can browse till you find the site which is selling it at the cheapest price. This way, you get exactly what you want and save money too.

Health and beauty comparison shopping provides the option of selecting from a number of directories filled with thousands of products to choose from. The customer has a vast variety through which he can choose the brand and at the price he wants.

No confusions.

It is a general assumption that if something is available on the net it must definitely be cheap. This may be true in some cases but not others. There is a wide variety and if you prefer something you have always used even if the price is high, you would go ahead with the same thing. Health and beauty comparison shopping is the answer. It is always possible to choose different products from the same brand but with different prices. Also you might feel like trying a product from another brand when it offers the same but in a lower priced package.

Health and beauty comparison shopping sites promoting online sales also have their loyalty programs where you can join and enjoy various benefits, for example when there are price changes on particular products. When a high-priced beauty product drops its prices for a restricted time-frame, you can be intimated if you are a member user. You get the added benefit to quickly grab these mouth-watering offers before others do.

You can be sure that products bought online have come straight from the manufacturers and not from the shelf of a retailer. You can be assured of the latest in products without worrying about the product’s expiry date.

Emperor Penguins

The Emperor Penguin is most noted for its size, reaching up to four feet in height, making it the tallest penguin of its species. Its stomach is white and its wings and back are black, lending its trademark “tuxedo look.” Although penguins have wings they do not fly, but swim through the water at an average speed of four to six miles per hour, with possible bursts of up to twelve miles per hour. Although water mixed with cold temperatures causes humans to experience hypothermia and even death, penguins have a preen gland which secretes an oil that they use to coat their feathers with so water will run off of them.

Emperor Penguins live in the coldest region of any other penguin on earth. They not only survive, but reproduce and thrive where other penguins cannot. Adult Emperor Penguins travel about sixty miles into Antarctica for breeding season. Although cold temperatures are a threat to the survival of other penguins and their eggs, the Emperor Penguin has characteristics that allow them to keep warm, notwithstanding below freezing temperatures and high winds.

After searching for a mate, the female lays a single egg in the months of May or June. After laying the egg, the female will carefully pass the egg to the male to incubate until it hatches. This process is carefully executed so the egg does not have any contact with the ice where it would immediately die voiding the couple’s attempt at reproduction that year. When the male successfully receives the egg he incubates it above his feet in a flap of skin called a brood pouch. In order to stay warm in the extreme temperatures, Emperor Penguins form large groups and huddle together. They instinctively know when to move from the center of this huddle toward the outer edges to give each penguin the warmth of the middle. This process allows for them to survive the brutal temperatures in the Antarctic.

After the male has the egg, the female is free to travel to get food. She returns after about two months. After her arrival she is able to regurgitate the food for the young chick when it hatches. If the chick is born before the female returns, the male is able to produce a milky substance from his esophagus to keep his young alive. When the female returns to care for her young, the male is then free to go in search of food.

While it may seem unnatural for a species to reproduce in such extreme weather conditions, in actuality winter is the ideal season for reproduction because there is less competition for food. Emperor Penguin chicks are larger than other penguin species and an adequate diet is essential for their survival. Only in the harsh days of winter is there enough food for them. Emperor Penguins diet consists mainly of cephlapods, such as octopus and squid, but they also eat krill and fish. Their threat for survival is not only freezing in the cold temperatures, but also natural predators such as sea lions, Orca Whales and sharks. Although global warming has raised concerns for Emperor Penguins, there is thought to be an estimated 350,000 of them in the world.

Survival in Antarctica seems impossible, yet the Emperor Penguin continues to thrive in these freezing temperatures. Their physical characteristics, instincts and socialization allow for them to continue to reproduce and thrive in a climate that would otherwise be deadly.

Benefits Of A Raw Food Diet

Nowadays, obesity represents a major problem affecting people all over the world. It is not an important issue only in what the exterior aspect is concerned, as we may think. Obesity actually represents a significant mortality factor, a very serious health problem, provoking many diseases and medical complications like diabetes or heart attacks. One of the main causes of excessive eating is represented by the existence of fast foods. The food offered to us is extremely inviting and tasty, having a flavor which we do not find anywhere else. But the ingredients used are not at all fresh, as they seem. Those ingredients are processed in many ways, being dehydrated and frozen. In time, the substances added in order to maintain the specific delicious taste of the food may affect our body, conducting to obesity. Some are even considered to be cancerous.

Many women and men just want to lose weight in order to look better and feel more attractive. So obesity and its health damaging consequences don’t make the single reason why people want to get thinner. Especially during the holidays, we gain extra pounds, a fact which is unhealthy on the one hand, and on the other hand, it brings about self-reproach related to our personal image. When it comes to this aspect, some people choose sports: they begin practicing fitness programs, jogging and other such activities. But even a larger number consider diets to be more effective and easier to practice.

There are numerous types of diets to choose from: low calorie diets, adequate protein diets, fixed menu diets, green tea diets and many others. We want to offer you something different and very efficient at the same time. It is called a raw food diet! To say it briefly, the raw food diet is about consuming unprocessed and organic food. Some of the frequently recommended products are raw vegetables and fruits, raw eggs, raw honey, raw meet, raw grains, raw nuts etc. To what concerns organic food, we have a wide range of products to offer, including organic snacks, organic seeds, condiments, and also sweets: organic cakes, pies, chocolate…

A raw food diet is one of the best choices you could ever make. Not only does it help you lose weight and eat healthy, by eliminating toxins, but it also entails many other positive effects. Actually, a raw food diet has more benefits than you could have imagined. We are going to describe some of these benefits. If you decided to begin a raw food diet, you will be able to observe many changes in your body and in your life, too. In the first place, you are going to get rid of the extra pounds, because a raw food diet eliminates fats. You are also going to feel more energetic, have a good digestion, and see signs of improvement of your health. It is proved that following a raw food diet also prevents sickness.

One of the most widely appreciated raw products is the raw honey. Generally, honey is valued and used for being a natural and very efficacious remedy for many health problems: it is an antiseptic, it has anti-inflammatory effects, it moisturizes the skin, it is an anti-viral substance and it contains antioxidants. By raw honey we mean a totally unprocessed honey, but which still preserves all the qualities honey is known for. Not only does it have a very special taste, but its unique qualities make it become even more useful. It contains vitamins and also calcium, iron, zinc, magnesium… Its moisture content varies from 14% to 18%, which actually makes it impossible for any organism to multiply considerably in honey. We offer the most benefic raw honey varieties to select from: blueberry raw honey, raspberry raw honey, but also raw honey supplements, like ginseng honey, for instance. Try it and the effects will be surprising!

Five Reasons To Choose A Photography Workshop

Following are the five reasons to choose a photography workshop:

Generate Enthusiasm and Motivates You

A photography workshop encourages you and excites your passion for picture taking. It will excite you to hold your camera and, along with other like minded people, move into the extreme soul of photographic creativeness in an intense as well as enormously enriching way.

Like Minded People, with Common Interests

There are several people, who are enthusiastic about photography. In their desire to gain knowledge and discover, they don’t mind traveling long distances to explore photographic collections, buy a lot of books and undoubtedly take part in discussions and take pictures all through the year. However, for a few people motivation and enthusiasm are difficult to generate.

The advantage of going for photography classes is that you are able to totally concentrate on your photography! You’re free to enjoy and engross yourself in photography completely with like minded people.

Professional Guidance on Hand

What’s important in photography workshops is that trainers ensure every customer has all the help and assistance they require. For some there is a lot of photography learning to do, for others improvements in present skills and developing their individual style is required.

A good trainer will make sure everybody gets precisely the level of help they need and is ready to offer help when required.

Chance to learn from a thorough Professional and Create your Individual Style

In photography classes, there is a good opportunity to create your individual special style via experimentation under the helpful guidance of the trainer. Once the specialized skills are learned, you are free to expand creatively, exploring things in a different manner.
There might be a lot of photographers whose work you look up to, however take time to create your individual style as well as vision. Because of a complete immersion experience, your imaginative antennae turns out to be more intense.

Technical help – Exposures, Placements, Filters etc

A lot many times the camera and its mechanism is able to puzzle photographers. Several people might have temporary memory loss as to what function does what on the camera. However, the learning as well as developing techniques of picture taking are dependent on day-to-day practice.

Therefore, photography courses in India are the perfect chance to let both technique and creative constitution to flourish.

Workshops provide you a chance to find out about right exposure as well as filtration which help and support to make the image ‘in camera’ – which is where the center and core of fine constitution is to be seen � by that lessening the requirement for any �salvaging’ of the image, making use of imaging software.

Wise Advice On E-commerce Solutions

Nowadays, when the Internet is continuously developing, in order to keep up with the competition, it’s absolutely necessary to adopt e-commerce solutions. The web is a gigantic market with international opening and, ignoring it, not only could it make you lose any competitive advantage you may have, but could lead you to failure. E-commerce solutions are not sophisticated tools used only by a small number of people. They are common sense for most businessmen.

There are a lot of methods of defining e-commerce solutions. They can represent ways to allow institutions to sell their products over the Internet or to enable financial transactions using the personal computer. E-commerce solutions can be software tools that make business over the web easier. They can represent companies which host web sites or which offer support to other young companies.

Choosing the most appropriate e-commerce solutions can be a difficult task taking into consideration the large number of options. You have to understand the market, the role played by you on that specific market at certain time, the aim of your company, the competition and a lot of other factors. All these can determine you to pick one or more e-commerce solutions which will transform your business into a profitable and well known one.

One of the most simple e-commerce solutions that your company could embrace is allowing customers to purchase your products and buy online just by visiting your website. Developing an online store can be very profitable if you pay attention to the needs of your customers and to other details. First of all, you would have to offer a multitude of possibilities of payment. Without e-commerce solutions for this problem, the number of clients who are willing to buy from your online store will diminish. Credit card payment, which is so popular nowadays, must not be an issue, and other options must be at hand as well.

Web sites designed according to e-commerce solutions may receive payments in 2 ways: accept money via the Internet through the merchant account or accept credit cards and use a third party the credit card processor. The Internet merchant account is provided by a bank that gives you the possibility to accept credit cards as well. So, to process credit card transactions over the Internet, the business owner has to have a merchant account. The same merchant account is necessary in other card not present” sales as mail, phone or fax.

Web transactions and credit card processing require more than just a merchant account. The website which addresses clients has to have a shopping cart, products for sale, hosting and the specific account for that, e-mail, a business checking account, an Internet payment gateway and certified software. How does it work? Clients visit the site and use the options offered by e-commerce solutions. They select a product, add it to the shopping cart and record their personal and financial details via a secure form. The payment gateway service sends the submitted info to the financial networks and, if the transaction is possible, the customer’s account is debited and the merchant account is credited. Later, the money can be transferred from the merchant account into the business checking account. Everything is simple thanks to the e-commerce solutions.

Another concern of the e-commerce solutions is the security. Many persons are afraid to purchase products online because of the increased Internet fraud. The customers must feel safe in order to give you their money without traditional contact. You can make this possible by an almost perfect security system known among the targeted clients.

The e-commerce solutions which enable the customers to perform payment over the Internet using their credit cards are benefic for e-commerce businesses. This is explained by the simplicity of online transactions and by the fact that more and more people own credit cards nowadays. You must take into consideration the type of credit cards your e-commerce solutions accepts through your account, and it’s advisable to accept the major brands like Visa, MasterCard, Discover and American Express. Of course, these transactions need to be protected because the customers’ personal data has to remain private. Nowadays, that can be done by an improved solution called Secure Socket Layer that fully protects e-based transactions. Thus, the fear of the credit card information being intercepted strongly diminishes.

With feared competition, online stores are forced to look for other payment options that can satisfy the potential customers who do not have a credit card. Online payment transactions can be done through debit cards, digital cash or online checks.

No matter the e-commerce solutions your company chooses to face competition with, to attract new customers or just to maintain a constant level of sales, a lot of thinking should be done. It is not wise to neglect options which could offer amazing opportunities.

Help Save The Environment With Eight Times Fewer Oil Changes

Did you know that you can presently change your vehicle oil only once a year or 25,000 miles whichever comes first, better protect your engine, save substantial money, get up to 8% better gas mileage, and help the environment by reducing waste oil by a factor of eight. All this can be done by a simple switch to the best synthetic oils and filters available today while enhancing your engine’s performance and protection.

Let’s first look at the economics of the oil change business. In some cases the auto repair and quick lube businesses use the oil change as a lost leader to be able to sell you the higher margin products they carry, such as; fan belts, air filters, PVC valves, windshield wipers, fuel filters, transmission oil changes, etc. They want you to come back every 3,000 miles to give your contributions to their cash flow. They take advantage of women, in particular, by selling them items that they could probably do without. The following will give you an idea of the direct savings by using premium synthetic oils:

Conventional petroleum based oil with a 3,000-mile drain interval

40 quarts needed for 25,000 miles @ $2.50/qt x 40 = $100.00
8 Standard Oil Filters @ $6.00 ea x 8 = $48.00
Total $148.00

Premium Synthetic Oil with a 25,000-mile drain interval

5 quarts needed for 25,000 miles @ $7.25/qt x 5 = $36.25
1 premium oil filter @ $15.30 x 1 = $15.30
Total $51.55

Right away your saving, $96.45 per year on your oil change, 7 trips to the quick lube (your time and inconvenience), improved gas mileage, and reduced vehicle maintenance. 25000milemotoroil.com has further information on the synthetic oil products.

Most people do not want to change because they have been thoroughly indoctrinated to the 3,000-mile oil change interval. Let’s change this falsehood because it is not good for our pocketbooks, the environment, or our dependence on foreign oil. The lubricating oil consumption in the US is estimated to be approximately 2.7 billion gallons by 2008. If everyone used premium synthetic oil, the US could save 2.315 billion gallons or 42 million 55 gallon drums of lubricating oil per year. If the 42 million drums were stacked end to end they would go for 23,863 miles or almost completely around the earth.

There is still another used and proven technology available to us today where we can eliminate oil changes altogether. This technology is the By-Pass Oil Filtration System that can be installed in all vehicles. This system uses two filters, a full flow filter and a by-pass filter. These are high quality nano-fiber filters that can eliminate particles below one micron in diameter and water from your engine’s oil. Standard filters only remove particles down to 25 microns in size, but studies have shown that over 60% of all engine wear is caused by particles in the 5 to 20 micron range. This system is set up so the full flow filter provides the unrestricted flow that the engines needs, while 10% of the flow goes through the by-pass filter that removes the fine particles down to the one micron range. The oil capacity of the engine flows through the by-pass filter every five minutes while driving at approximately 45 miles per hour. Your engine oil is thoroughly and continuously cleaned every five minutes. A Mack truck with an E7-400 engine was driven over 400,000 miles without an oil change (only the oil filters were changed every 25,000 to 60,000 miles), the engine was torn down for inspection, and the engine wear was moderate and equivalent to the wear of an engine that had it’s oil changed every 15,000 miles with conventional oil. This is some testimony to the performance of premium synthetic oil.

The environmental impact of reducing our country’s lubricating oil consumption by 2.315 billion gallons is beyond our imagination and this environmental abatement can begin today if every one becomes aware of their ability to contribute by using premium synthetic oil and filtration products. The EPA estimates that 200,000,000 gallons of used oil are not disposed of properly each year. The cost of reclaiming and processing used oil is significant and affects all of us by higher prices and increased taxes. One gallon of improperly disposed of oil can render one million gallons of fresh water undrinkable.

The United States accounts for 26% of the world’s consumption of lubricating oils. The economic growth in China and other parts of the world will spike the requirement for lubricating oils which will greatly contribute to the contamination of the earth’s environment unless we make strides in using the most effective and efficient ways to keep our wheels in motion.

The United States uses an average of 385,000,000 gallons of gasoline each day. This amounts to 140,525,000,000 gallons of gasoline per year. If we can increase our gas mileage 4% by using premium synthetic oils we can save 5,621,000,000 gallons of gasoline a year. These are steps we can take now before we need to take bigger steps, such as going to a hydrogen infrastructure. Even with hydrogen replacing the gasoline, we will still need the lubricating oils to keep all the parts of our cars, trucks and equipment in motion without abrasion.

We can also do a better job of recycling our used oil. Do you know where our used oil goes now? Look at the following data.